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A vertical-bar grille was retained, similar to the 1942-48 design, however the lady mascot was replaced by a bust of Hernando DeSoto. Emphasizing them was a grille placed fully on the lower half of the automotive's "face." A sculpted lady was launched as a hood mascot. Like any "correct" hood ornament of the time, it glowed when the parking lamps or headlights had been on. A more-extensive restyle for 1942 introduced "Airfoil" hidden headlamps that had been "out of sight, besides at night." Though not an trade first (the 1936-37 Cord 810/812 had something comparable), they had been Detroit's only hidden lamps that year, and imparted a cleaner look. DeSoto bowed its first hardtop coupe, the Custom Sportsman, at $2489, and moved the DeLuxe woody wagon up to Custom trim before replacing it with a slightly cheaper all-steel model at midyear. As with all Chrysler makes, the 1947-48 DeSotos were largely the identical as the '46s; serial numbers are the one information to mannequin years. Reflecting Chrysler Corporation's 1954 gross sales nightmare, DeSoto's mannequin-12 months output dropped under 77,000 and the make fell back to twelfth place within the trade. Gold prices additionally climbed again above $1,600 an ounce.

The plush Coronado sedan, a mid-1954 addition to the Firedome line, returned as a 1955 "spring particular" Fireflite at $a hundred above the $2800 common sedan. Not surprisingly, the Suburban was the costliest 'forty six DeSoto at $2093, a healthy $200 above the seven-seat sedan. Model-year volume jumped back to 130,000 and DeSoto moved as much as eleventh, its best finish since banner '41. All wore a mild facelift of prewar styling with headlamps reexposed, fenders prolonged again into the front doorways, a wider and heavier-wanting grille, and reshuffled medallions and parking lights. Standard wheelbase was four inches longer at 125.5, but boxy, upright styling hid the actual fact. Standard-chassis models lost an inch in wheelbase but measured 5.5 inches longer total than the '40s; they were lower and wider, too. Much bolder, fully up-to-date new Exner styling and extra-powerful engines stood to show things round for 1955. Firedome (the "d" not capitalized) now played "second banana" to a new uplevel Fireflite line.

This Fireflite is now a minor collector's item, mainly for having one of the business's first three-tone paint jobs (turquoise, black, and white). From an early age, the 20-year-previous has proven herself as one of many world’s rising pop stars. Finally, Gold seems to grudgingly admit that I'm a thorough journalist (or one who "blogs," as she insists on referring to my occupation - as if writing online has less validity than writing in print). Gold is wealth and prosperity, power and energy, and those who hold all of the trumps are those who possess gold price now. The quantity eight represents prosperity, and every sweet has symbolic significance. There wasn't much time for specials in that battle-shortened model 12 months, however DeSoto managed a plush Custom Town Sedan known as "Fifth Avenue" (a reputation much later resurrected at Chrysler). Model decisions held agency for '42, however there was a "squarer" six, bored out to 236.6 cid. Besides "civilian" vehicles, DeSoto built 11,600 taxicabs in these years -- its fifth best-promoting mannequin. Though mannequin-year output rose some 11,000 units, DeSoto once more placed thirteenth. Like other Chrysler makes, it may need performed higher had the agency not suffered a crippling strike initially of 1940 manufacturing.

DeSoto was fully redesigned for '49, as were other Chrysler makes that yr. Convertibles were out there in both 'fifty five DeSoto series however saw minuscule sales: just 625 Firedomes and 775 Fireflites. For 1953, remaining Custom/DeLuxe fashions have been mixed into a brand new Powermaster Six sequence that nonetheless lagged behind FireDome in sales, this time by a margin of 2-1. Both strains included Sportsman hardtops. Following GM's lead in '55, DeSoto launched three four-door hardtops for '56: a Sportsman in every sequence and a low-priced Firedome Seville. Production was low in every single place in Detroit for '42, and DeSoto was no exception at less than 25,000 -- fewer than a thousand of some individual models. Suburban manufacturing was additionally quite passable: 7500 for the period. Painted deep pink and missing bumpers, it was very sleek but not quite as integrated as Adventurer I, and wasn't critically thought of for manufacturing. Adventurer II adopted in '55, a standard-chassis 4-seat fastback formed extra by Ghia than Exner. A midseason spotlight was the limited-version Adventurer hardtop coupe, a supercar awash in gold-anodized aluminum trim.

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